Embrace Our Mission

Embrace Our Mission



We offer Organic, high-quality, nutritious foods grown as locally and sustainably as possible.

We take great care and pride in creating long-term, mutually beneficial relationships.

Like the Hummingbird, we seek to sip the nectar of the Earth without harming the flower.



  • We provide outstanding service to customers, vendors and each other.
  • We are committed to creating an environment of safety and health for our coworkers, customers and community.
  • We humbly serve the needs of people and planet.
  • We seek to continually learn and to educate others.
  • We invest in, and develop, long term relationships.


  • We do what we say.
  • Our relationships are rooted in respect, honesty and caring.
  • We take 100% responsibility and learn from our mistakes.
  • We are a model of sustainability, accomplished through continuous improvement.


  • We see the universe as abundant, with enough for all.
  • We take the long view and do not act from fear.
  • We leverage our unique strengths, finding creative solutions to work smarter, not harder.
  • We reinvest in our coworkers, our business and our community.
  • We experience financial health through teamwork, persistence and resilience.
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